International Tourism Trade Show Opens in Miami Beach

“WTE has proven the need for an event in this format, delivering a neutral platform. The objective was to increase the content and value for the industry this year, and WTE has achieved this through the number of exhibitors and conference sessions,” said Simon Press, Managing Director of WTE Miami.

With a strong Hispanic presence, the exhibition features tourism destinations in Spain, Mexico, Colombia, Honduras, Ecuador, Panama, the Dominican Republic, Peru, Chile and Guatemala, and others.

Among the Spanish exhibitors, the region of Aragon stands out with a tourism offering that “combines heritage, nature, gastronomy and spirituality.”

“We want to show that Aragon is much more than a destination waiting to be discovered. It is a region that invites visitors to enjoy authentic experiences, connect with its history, savor its culinary traditions and discover the diversity of its landscapes and people,” said José Luis Galar, managing director of Tourism of Aragon, describing the region’s promotional approach.

Indeed, cultural heritage and nature have become the main pillars of Aragon’s tourism offering.

Zaragoza, the regional capital, leads the way with iconic monuments and a cityscape complemented by an extensive culinary and cultural scene.

The region’s appeal also extends across its three provinces—Zaragoza, Huesca and Teruel—which are home to an exceptional wealth of heritage.

“Nature is another of Aragon’s major attractions. From the peaks of the Pyrenees and Ordesa y Monte Perdido National Park to its canyons, forests, mountain lakes and the distinctive landscapes of Teruel, the region offers hiking, outdoor activities, adventure and wildlife observation, as well as opportunities to unwind and reconnect with the natural environment,” the managing director said.

Tourism representatives from the United States, Canada, Romania, Brazil, Egypt, South Africa, Vietnam, Poland, Iceland, Greece, Jordan, Morocco, Italy, Japan, Bhutan, Mongolia, Israel, Kenya and India are also among the exhibitors, along with other countries.

Airlines represented at the event include Iberia, LOT Polish Airlines, Delta Air Lines, LATAM Airlines, Royal Jordanian, SKY Airline and French bee.

In addition to countries and tourism destinations, airlines, hotels and other travel-related services, WTE 2026 brings together travel agents and companies providing a wide range of industry services.

The event also features a series of themed conference sessions, including Portrait of American Travelers, presented by Rose Mary Cortés of marketing company MMGY Global.

“What’s really interesting is how travelers are discovering destinations in new ways, with AI becoming part of how they find inspiration and plan their trips. At the same time, they’re looking to get more out of every vacation, whether that means exploring multiple destinations, discovering new experiences, or fitting more activities into one trip. For destinations, there’s a real opportunity to showcase the variety of experiences they offer and inspire travelers to make the most of their time away,” Cortés said.

The trade show takes place as Miami International Airport (MIA) surpasses 56 million passengers and looks to expand its route network to Japan and other countries.

MIA Director Ralph Cutié said: “WTE Miami plays a vital role in connecting the global tourism community, providing a platform to educate, inspire, network with key industry players, and promote destinations and services.”

For detailed information about schedules and tickets, visit wtemiami.com.

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